Categories
Audience Development Strategy

Communicate with Proper Email Newsletter Design

Utilize best practices developed by careful analysis

Email has an importance and relevance seldom seen by other online activities. It’s because of this that email is used habitually by 61% of adults online each day.

Even as much of the Internet landscape has changed over the years, email has remained strong. Its popularity seems to be growing

Utilize best practices developed by careful analysis

Email has an importance and relevance seldom seen by other online activities. It’s because of this that email is used habitually by 61% of adults online each day.

Even as much of the Internet landscape has changed over the years, email has remained strong. Its popularity seems to be growing with the influx of mobile device use as well. According to Pew Internet & American Life Project, “87% of smartphone owners access the Internet or email on their handheld, including two-thirds (68%) who do so on a typical day.”

Communicating with your audience through email allows you to use a platform that is trusted, reputable and used by people often.

In order to find success through email, your email newsletter design has to be appeal, informative and easy to understand.

If you need help with your email newsletter design, contact Kim Mateus via email or by phone at 401-293-0401 to discuss consulting options. With a plethora of best practices from an array of B2B and B2C organizations, we are sure to find the best fit for your email content.

[text_ad]

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Leave a Reply

Your email address will not be published. Required fields are marked *

Exit mobile version